Biography of Jane Seymour, Third Wife of Henry VIII

Known for: The third wife of King Henry VIII of England; Jane bore a much-wanted son as heir (the future Edward VI) Occupation: Queen consort (third) to Englands King Henry VIII; had been a maid of honor to both Catherine of Aragon (from 1532) and Anne BoleynSignificant Dates: 1508 or 1509–October 24, 1537; became queen by marriage on May 30, 1536, when she married Henry VIII; proclaimed queen on June 4, 1536, though she was never crowned as queen Early Life of Jane Seymour Brought up as a typical noblewoman of her time, Jane Seymour became a maid of honor to Queen Catherine (of Aragon) in 1532. After Henry had his marriage to Catherine annulled in 1532, Jane Seymour became a maid of honor to his second wife, Anne Boleyn. In February of 1536, as Henry VIIIs interest in Anne Boleyn waned and it became apparent that she would not bear a male heir for Henry, the court noticed Henrys interest in Jane Seymour. Marriage to Henry VIII Anne Boleyn was convicted of treason and executed on May 19, 1536. Henry announced his betrothal to Jane Seymour the next day, May 20. They were married on May 30 and Jane Seymour was pronounced Queen Consort on June 4, which was also the public announcement of the marriage. She was never officially crowned as queen, perhaps because Henry was waiting until after the birth of a male heir for such a ceremony. Jane Seymours court was far more subdued than Anne Boleyns. She apparently intended to avoid many of the errors made by Anne. During her brief reign as Henrys queen, Jane Seymour had worked to bring peace between Henrys eldest daughter, Mary, and Henry. Jane had Mary brought to court and worked to get her named as Henrys heir after any of Jane and Henrys offspring. Birth of Edward VI Clearly, Henry married Jane Seymour primarily to bear a male heir. He was successful in this when, on October 12, 1537, Jane Seymour gave birth to a prince. Edward was the male heir Henry so desired. Jane Seymour had also worked to reconcile the relationship between Henry and his daughter Elizabeth. Jane invited Elizabeth to the princes christening. The baby was christened October 15, and then Jane fell ill with puerperal fever, a complication of childbirth. She died on October 24, 1537. The Lady Mary (future Queen Mary I) served as chief mourner at Jane Seymours funeral. Henry After Janes Death Henrys reaction after Janes death lends credence to the idea that he loved Jane — or at least appreciated her role as the mother of his only surviving son. He went into mourning for three months. Soon after, Henry began searching for another appropriate wife, but he did not remarry for three years when he married Anne of Cleves (and shortly thereafter regretted that decision). When Henry died, ten years after Janes death, he had himself buried with her. Janes Brothers Two of Janes brothers are noted for using Henrys ties to Jane for their own advancement. Thomas Seymour, Janes brother, married Henrys widow and sixth wife, Catherine Parr. Edward Seymour, also a brother of Jane Seymour, served as Protector — more like a regent — for Edward VI after Henrys death. Both these brothers attempts to exercise power came to bad ends: both were eventually executed. Jane Seymour Facts Family Background: Mother: Margery Wentworth, a direct descendant through her father of Edward III of England (making Jane a fifth cousin twice removed to her husband Henry VIII)Father: Sir John Seymour, WiltshireJanes great-grandmother, Elizabeth Cheney, was also great-grandmother to Anne Boleyn, Henrys second wife, and to Catherine Howard, Henrys fifth wife. Marriage and Children: Husband: Henry VIII of England (married May 20, 1536)Children:The future Edward VI of England, born October 12, 1537 Education: The basic education of noble women of the time; Jane was not as literate as her predecessors and could read and write her own name and not more. Sources Anne Crawford, editor. Letters of the Queens of England 1100-1547. 1997.Antonia Fraser. The Wives of Henry VIII. 1993.Alison Weir. The Six Wives of Henry VIII. 1993.

The Roots of Poverty and Globalization - 2272 Words

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Marketing Management for Travel and Tourism

Question: Descrone the identification of Segmentation, Key target audience and brand positioning for Victoria and Albert Museum. Answer: Segmentation: Market segmentation is one of the major components for obtaining the profitable outcome in the business. With the involvement of the key market segmentation, most of the businesses could focus on their objectives in an efficient manner (Cross, Belich and Rudelius 2015). On the other hand, the market segmentation facilitates the organization for enhancing the competitiveness in the market. Victoria and Albert Museum, London is one of the largest museums in the world that consists of decorative arts and design. The museum was established in 1852, and it has more than 4.5 million objects (Victoria and Albert Museum 2016). The VA museum has made many improvements for enhancing the business opportunity in an effective manner. By analyzing the marketing segmentation, it can be assessed that the particular museum has conducted two segmentations. The prime segmentation indicates the visitors of Londons leading cultural venues including Victoria and Albert Museum (Krumeich et al. 2012). On the other hand, second segmentation suggests a particular community who go out to different venues in London. It can be identified that the first segmentation indicates as the most disposed towards the museum called Victoria and Albert Museum. Victoria and Albert Museum has huge ancients collections including architecture, British Galleries, Ceramics, Fashion and Jewelers, Furniture, Glass and Metalwork, ancient sculpture and textiles, etc (Victoria and Albert Museum 2016). Hence, it can be assessed that the museum has a huge attractive collection that engages huge numbers of visitors. Through the engagement of improving different aspects of the museum, the particular organization has experienced enhanced business opportunities in an efficient manner. Although the organization has ensured the adequate profit maximization, the management has been trying to expand its business opportunities within a short timeline. By analyzing the recent report, the organization has total visitors of 3,432,325 as of 2015, which is ranked 6th nationally and 11th globally (Victoria and Albert Museum 2016). Hence, the enhanced strategy implementation could facilitate the organization for segmenting the markets in an appropriate manner. The man agement of the organization has discussed that the marketing segmentation includes several beneficial aspects including market expansion, enhancing competitiveness, improving better communication and increase profitability (Sako 2012). Key target audience: Art viewership can be categorized as a complex interaction between the work of art and the viewers. In the arts, target audience segmentation depends on the different factors. The target customers of the museum are professors, students, and others art lovers (Hooper-Greenhill 2013). Moreover, the management has discussed that they consider different aspects including sophistication, knowledge, and a desire and appreciate the objective being viewed. The prime purpose of the target audience is to create the value of the particular art that enhances the business opportunities in an appropriate manner (Black 2012). With the involvement of the target marketing, Museum can enhance the visitors in the business. Victoria and Albert Museum has been facing challenges in enhancing the viewership for obtaining the profitable outcome in the business. The particular museum has segregated the audience into two sections. The first segment indicates the group of potential donors, who are heavily involved in the museum activities. Although the group is small, it generates the far more revenues and profits to the museum. The management of the Museum has agreed with the fact that they feel easier to serve this group than to serve the public. On the other hand, the second type of audience can be categorized as public, who attend museum to be entertained and to be educated (Evans, Bridson and Rentschler 2012). Although the potential donors are the important part of the business, the management has focused on enhancing the mass market in an efficient manner. In this context, the Museum has engaged huge viewers from Asian countries and Europe. The management of the organization has discussed that their pote ntial donors have similar demographics including high educated, high-income executives, and professionals from Arts field (Hassan and Craft 2012). On the other hand, the development committee of the museum has stated that they have been trying to design different programs offering benefits for being involved with the Victoria and Albert Museum. Brand positioning: Brand positioning is one of the key factors for upholding the same profitability in the business in a competitive environment. By discussing the brand positioning, it can be evaluated that the organization could face difficulties for maximizing the profit in an efficient manner (Sako 2012). Victoria and Albert Museum competes with the several cultural institutions, natural history museum for retaining their brand value in the international platform. There are some key steps for obtaining successful brand positioning such as follows: Identification of the direct competitors Understanding how each competitor positions their brand Comparing the positioning with the competitors Developing the value based distinct positioning areas Crafting a brand positioning statement for maintaining the business Finally, the organization is required to test the efficacy of brand positioning statement Victoria and Albert Museum create a brand positioning statement depending on several factors including target customers, market definition, brand promise and reason to believe. With the involvement of the effective brand positioning statement, Victoria and Albert Museum could enhance the business opportunity in an efficient manner (Cross, Belich and Rudelius 2015). The Museum is the third largest museum of decorative arts and design. Consequently, it engages a high viewership in the business, which has facilitated the organization to enhance profit maximization in an efficient manner (Black 2012). The organization has engaged several media activities for promoting the brand on the global platform. The management of the museum has described that they focus on the online promotions for enhancing the business opportunity in an efficient manner (Hassan and Craft 2012). On the other hand, the social media platforms including Facebook, Twitter have facilitated the organization to enhance t he brand promotion across the global platform. Moreover, they have engaged the local printing and digital media for improving the brand positioning in the domestic platform. by analyzing the recent report, it can be assessed that the Victoria and Albert Museum has experienced 3,432,325 visitors in 2015 (Victoria and Albert Museum 2016). Moreover, they are expecting that brand positioning would facilitate them in enhancing the viewership in coming years. References: Black, G., 2012.Transforming museums in the twenty-first century. Routledge. Cross, J.C., Belich, T.J. and Rudelius, W., 2015. How marketing managers use market segmentation: an exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer International Publishing. Evans, J., Bridson, K. and Rentschler, R., 2012. Drivers, impediments and manifestations of brand orientation: An international museum study.European Journal of Marketing,46(11/12), pp.1457-1475. Hassan, S.S. and Craft, S., 2012. Examining world market segmentation and brand positioning strategies.Journal of Consumer marketing,29(5), pp.344-356. Hooper-Greenhill, E., 2013.Museums and their visitors. Routledge. Krumeich, J., Burkhart, T., Werth, D. and Loos, P., 2012. Towards a component-based description of business models: a state-of-the-art analysis. Sako, M., 2012. Business models for strategy and innovation.Communications of the ACM,55(7), pp.22-24. Victoria and Albert Museum. (2016).VA The world's leading museum of art and design. [online] Available at: https://www.vam.ac.uk/ [Accessed on 2 Jul. 2016].